Many of the instantaneous decisions happen unconsciously without choosing several options. Neuroeconomics is a field that by using cognitive neuroscience, empirical and behavioral economics, cognitive and social psychology, and … Seeking to explain and interpret human decisions, the ability to process in the face of social, cognitive and emotional factors and abnormalities. Understanding the structure of the behavior of human is very helpful in deciding in different economic, business, and computational conditions and also changing conditions to optimize decision making is the research in this field.