Each person’s brain, even before birth, uses a process like natural selection to grow and develop. This means that the mind of each person develops under the rules of Darwin’s choice. In this way, the mind of each person is structured (communication networks among nerves) that enable the person to adapt to the world and can cope with life. The individual’s genetic provides some kind of communication, such as getting things that instinctively children do. It is necessary to note that the pattern of neural communication in the brain is not predictable. Those neural connections that have the greatest benefit and usage in the world are becoming stronger and, weak and ineffective communications become weaken and disappear. This theory and other leading theories are fundamental and profound in motivational studies. These ideas lead us to a key conclusion, consumers’ minds are influenced by culture and social settings in a unique way and consistently, according to the amount of accuracy and benefit of results, it is changing and evolving.