29
Oct
B40 ::: sensory marketing
Comments
The purpose of the sensory marketing is to analyze the effect of 5 senses of sight, hearing, smell, taste on customer behavior. According to the type of product, a combination of sensory strategies is considered in order to obtain maximum customer’s satisfaction and loyalty. This method by examining the brain and sensory responses to any product or taste, cold and heat, express the brain’s response. For example, is the taste favorite for the brain? Does the oral substance soon cause the demand for the brain?



