According to reports published in most European countries, banks of successful countries in the banking industry, in a recession, about 7 percent of its advertising budgets have been spent on neuromarketing and making a stronger brand. Research has shown that empathy for customers is more important than anything else, they want to know that the bank understand their problem. People also find older people more reliable than young people. Also, bank research has shown that use of ads with images is much more impressive