The goal of Neuro Pricing is to examine effective pricing techniques in discovering the willingness of customers to pay for goods or services. Consumers decide whether they are willing to pay for it or not, by seeing the price of the product or service! Neuropricing examines the behavior and performance of the consumer through the knowledge of cognitive neuroscience, social psychology, economics, financial management and … and determines which part of his brain is activated.

Does the price of the product offer profitability, increase sales and increase demand?