Each product packaging is the first way to communicate with the customer, which leads to a distinction between a variety of products that come with different brands. Cognitive neuroscience knowledge and marketing research design the packaging before present them to the market and predicting their success rate by study on sensors by the consumer, cognitive and emotional responses to stimuli help us to determine the satisfaction and desire to buy the product by the consumer. In this method evaluates competitors’ market and measures consumer’s need. By using measurement techniques we can be achieved to changes in different parts of the brain and changes in the physiological state of the body, also biometric responses to the reactions that the decision areas in the brain are responsible for them.