One of the new sciences in the world of technology competition is to make our products as the brain like it. Achievements and tests from the scientific fields such as psychology, neuropsychology and neurology are used to measure biological responses to your software stimuli. By examining the changes in various parts of the brain and to measure activity in a specific segment of the brain and understand how your costumer make decisions. Large companies use active labs in the field of neuroscience to predict their customer behavior to make the best connection with their users in the software.

Designing and producing software by examining factors such as choosing the right color, using effective sentences, size of words, description, identifying visited points using the knowledge of cognitive neuroscience, aesthetics, illustration and … to increase the efficiency of the software.