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مرکز سورنا

شرکت دانش بنیان تولیدی سورنا صنعت خاوران پس از سال ها تجربه در سال 83 شروع به کار کرد. این شرکت با بهره گیری از انواع متخصصین در حوزه های مختلف و با استفاده از دانش فنی بدست آمده به تولید و ثبت اختراع انواع دستگاه ها با گرایش عصب روانشناسانه گامی در جهت تعالی انسان و اقتصاد بردارد.

Use of neuroscience in leadership and management

Neurolysis is an emerging field in organizational research which focus on applying the achievements of neuroscience in areas such as leadership development and management, research about managers, change in methods of management, counseling, education and training of people.

The goal of the neuroleadership is help people and organizations to achieve and develop their (managerial) capacities through better understanding of how the brain functions is at the system, group level.

The four basic principles of neuroleadership are:

_Decision making and problem solving

_Adjust and modify the excitement at work

_Collective participation in the organization

_Facilitate change process

What we should do if we want to change the overall behavior of the organization?

Unfortunately, evidence shows that change in the organization remains only an unreachable dream, but perhaps the neuroleadership cause this dream one step towards realization.

Over the past 20 years, scientists have come to the exact understanding of human nature and changes in their behavior. It is due to the combination of sciences such as psychology (studying the mind and human behavior), in addition to brain wave analysis methods such as electroencephalography, until now, it has uncovered many secrets of the inner world and also relationships among human brain’s nervous system.

The computer analysis of these communications has helped researchers connect the brain (the physical body) and the mind (the conscious mind of the person who thinks, feels, acts and observes), to the unconscious of the human.

The understanding of these findings will be especially helpful to organizational leaders and help them to accurate recognition of themselves and their organization and also facilitating the transformation process in the organization. The decision maker of the brain, known as the ancient brain or is called reptilian brain, the brain is resistant to any changes. This brain has helped us preserve our survival for million years with this method. Human’s habits have curved in this ancient brain, and this is the reason for resistance to change. The Neuroleadership is a roadmap for leaders who want to rule the brain and heart of their employees and provide a platform for transformation. Believe me, no change is possible without the accompaniment of the brain.